Your homepage should provide a sense of your company’s values, unique selling proposition (USP), and purpose. Connect with Barry on Twitter and LinkedIn. Adam’s business, Viewership.com, focuses on helping people take advantage of video marketing. 32 Ways to Grow Your Business, What is a Lead Magnet? Which elements take priority? That’s just a fact. The first step in winning over more customers is to understand the essential elements that should go into every homepage. Build trust with visitors. After consulting with a ton of clients about their homepage strategies, I decided to create a checklist of 20 ideas—a planning tool. 101 Tips to Help You Master 20 Types of Marketing Content, Digital Marketing FAQs (and Easy-to-Understand Answers), B2B SaaS Marketing Strategy: 27 Smart Marketing Tools and Tactics, Hire a Digital Marketing Consultant? If you elect to include all 20 ideas on your homepage, you’ve probably overdone it. In Healthline’s case, it’s primarily an educational publication that provides tips and insights into healthcare, nutrition, fitness, and more. That might be more impressive. The goal of your website is to guide visitors along a path that leads to them taking the action you want them to take. The guy behind the wheel is clearly an Uber driver, but he’s staring right at the camera — at you. And if you’re surfing on your smartphone, you can click that number to dial it, which makes it particularly useful. Note: The ideas for this infographic are based on a guest post I wrote for Orbit Media Studios, What to Put on Your Homepage. Notice the image choice. Checking this will set this page as the homepage for your website -- that is, the default page your visitors will land on when they go to your domain. He writes and educates clients on online marketing on The Point and on many other sites across the web.
The homepage design is attractive and perfect for the Century21 audience. Many of your website visitors will find your homepage first. It’s the core of your business’ branding and identity, after all. I would. And which elements take priority? I also like the tagline — “Where Work Happens” — because it’s creative, but it also encapsulates the tool’s purpose. It’s feminine and colorful without overwhelming the senses. You figure out what’s working and what’s not, based on what the majority of your site visitors respond to positively. Don’t force your website audience to have to figure out and guess what it is you do. People can’t or won’t convert if you don’t give them an incentive to do so and if you don’t make converting as easy and intuitive as possible. If you scroll down, you encounter expandable content just below some more social proof. Disable Page. In a CTA, you can also use a color that isn’t found elsewhere on the page. You want enough on the page to attract attention, but not so much that readers don’t know where to look. I use Skype a lot, so I’m pretty familiar with how it works. If you don’t have a strong call to action button on your website homepage, check out some of these attention-grabbing button templates from Graphic River. Most people will leave your website if they’re immediately bombarded with pop-ups and spammy links all throughout your … I have the “What should I put on my homepage?” conversation with clients nearly every day. Describing yourself on your home page The easiest and most fun thing to put on your first web page is a description of yourself and the things you’re interested in. Here’s a handy checklist of things to include on your own homepage to improve it and boost conversions. It’s on the high end of the pricing spectrum, but it’s still hugely popular. So setting a page as the homepage will automatically revert all of your other pages back to regular pages. If your website is set up right and you have a nice number of backlinks, your homepage will probably rank for your business name or brand anyway. You have social proof in the subhead, which tells visitors how many people trust Crazy Egg’s tools. If your website’s homepage is doing its job effectively it guides visitors one step deeper into your website. The design and content in your homepage navigation could mean the difference between a website conversion and a bounce. You need to ideate and explore the possibilities, but also master the fine art of subtraction. So add a sample of your music right to your Homepage. You can do this by placing a music player in your page’s content, or a site-wide music player at the bottom of your page. Your homepage is a corridor. A website is like a house in which every window is also a door: People can follow links from search engines and other websites that reach deep inside your site. You don’t want lime green on electric blue — that’s hard on the eyes. Your homepage is your only chance to get them to stay on your site and become a customer. Dropbox knows its target audience and drills down on pain points that affect them, including efficiency and security. That should give you enough space to tout your biggest benefits and also encompass those all-important keywords. Another option is to add a video of a recent song to stream on your Homepage. In fact, stretching the boundaries of modern design conventions can work in your favor, but only if you don’t obstruct the visitor’s user experience. But it’s the only fault I find with this homepage. As you can see from the best homepage examples I mentioned above, every one includes the offer or USP (unique selling proposition) above the fold. A heatmap, for instance, lets you see what people care about on a web page, and what they don’t even notice (even when they should). 3 Things to Remove From Your Website. You can see how both Uber and Rosetta Stone did this in the examples above by making the alternate CTAs smaller and less obvious. There’s a focus on searching for properties immediately from the homepage, but you also have access to useful navigation. Uber takes a more emotive approach. The following pointers provide an outline to implementing this approach, helping your site succeed, and in the long run, attracting new clients. That’s it. Minimal elements, flat design illustrations, and muted colors make the StudioPress homepage design shine. A website can only have one homepage. Your homepage should provide a sense of your company’s values, unique selling proposition (USP), and purpose. However, you can please most of the people who visit your site. What to Put on Your Blog's Homepage - How To Make Money Online In the header, you have a link for submissions, and below the homepage copy, there’s another CTA to learn more about what the company offers. It’s a great example of seamlessly combining two value propositions: Get a safe, inexpensive ride or become a driver and make money. Make it clear from the get go. Write strong headlines by putting yourself in the customer’s shoes. However, by “checklist,” I mean “possibilities. Once you accomplish this, you’ll have built a website conversion machine. 1. Do people tend to skip over your CTA when they come from Facebook? Your conversion depends on engaging the right people, right? Laura Worthington has created a homepage design that reflects her approach to designing fonts. Positioning your homepage elements to align with eye tracking can make it more effective. WordPress is used on a large portion of sites on the web. Plus, the colors befit the tone and voice the organization wishes to express. You also have the male and female models, both of whom look fitness-ready, to capture attention and motivate the audience. Making a good first impression is paramount, because the stakes are high. Adding a Homepage to Your Site. You have the product lined up in all its colors and the tagline “Saving energy never goes out of style.” The “Buy now” CTA tells visitors exactly what they should do next. Lots of people use The Motley Fool exclusively for articles on finance, but the company offers much more. The homepage highlights another trust-building element which is that customers will receive personal information about technicians prior to the technicians’ arrival. Many of your website visitors will find your homepage first. FindLaw has two purposes: educate people about the law and connect customers with lawyers. There’s a major call to action for launching an interactive demo, but users can also find out about specific solutions for different customer segments: individuals, educators, and businesses. Contrast doesn’t mean a loud or obnoxious color. The primary purpose of the home page of your website is to present yourself to prospective clients and others who may wish to contact you. The hero image is clearly custom because you can see the CarMax logo on the vehicle’s license plate. But it’s not just about aesthetics. I’ve called out Dropbox before as an excellent example of good marketing all around. The copywriting should be concise and focused. You can create contrast in numerous ways. So the process of getting homepage content published often paralyzes marketers big and small, experienced and novice. Regardless, you want to direct that consumer to the appropriate page. Ecommerce homepage design can get tricky. Clean and simple. Always begin with the basics. Now that you’ve put the good stuff on your site, time to get rid of the bad. Then you have another value proposition: The company has been in operation for 25 years. Website logos should link to the homepage. This process of A/B testing individual elements will help you refine your site so it’s ideal for your target audience. Your homepage shouldn’t be a porch of your house aka website with only one door. Why don’t we close with a bang? Nonprofits have their own obstacles when it comes to homepage design. This is a hefty list of homepage ideas. A not so obvious example: Your homepage. Avoid conflicting CTAs as much as possible. I see some elements of Apple’s design in this example. At the same time, the elements don’t feel cluttered, and you know immediately what Laura Worthington sells. A CTA like “Subscribe Now” doesn’t thrill me. I’m always calling Ubers to pick me up. Apparently, boho style is in (at least for women), so we see a custom graphic that advertises lots of boho fashions available. The job of your principal headline is to communicate quickly and clearly the primary value proposition of your site. More importantly, you want to avoid visual clutter. Chances are a substantial portion of your visitors will enter your website via the homepage. […], […] Feldman Creative share their home page elements for success in this infographic. You can’t get much more minimal than the trivago homepage design. It’s fine to make bold design choices, but don’t do so at the expense of usefulness. The use of the computer image to show cover art is a smart one. It’s interesting because the primary CTA is a phone number. Though it may seem counter-intuitive, it should deflect the wrong people. Because it is the most visited page on your entire site. How? For instance, a bold color for the background and a neutral color for the text on a CTA will work well. That’s right, milliseconds. L’Oursin, a fantastic Seattle restaurant, totally nails the homepage design here. That’s exactly why you need the best homepage design for your website. They can sign in or create an account. After consulting with a ton of clients about their homepage strategies, I decided to create a checklist of 20 ideas—a planning tool. Use this webpage as your only home page: This is a quick way to make this your home page — the current page you're on. To decrease your website’s bounce rate, give your website visitors a clear path into the site using the navigation. Better yet, it guides the right visitors to the next page, or the content they seek. There’s no better teacher than an example. This website homepage content checklist should help. Use your principal home page headline to communicate your site’s underlying value proposition. Simply make sure your website is coded correctly," Wright says. Maybe you want to build an email list, but if visitors can’t find a signup form, your database will remain empty. By making this information easily accessible on your homepage, you will see an uptick in conversions. Most people arriving to your website will already know that you make music. That’s why UnitedHealthcare’s homepage design is so effective. I might love a site’s design, while you might hate it. Sign me up! The organization wants to attract people — usually business leaders — and it does so well. Of course, users don't always enter a website from the homepage. How to do A/B Testing and Improve Your Conversions Quickly, 9 Essentials of a High Converting Landing Page, The 15 Second Rule: 3 Reasons Why Users Leave a Website, The Best Website Layouts for User Experience and Conversions, 24 Attention-Grabbing Website Homepage Introductions, Build Your Online Authority With Powerfully Effective Content Marketing. You have lots of room to play with creativity, but make sure you’re presenting your offer clearly and without distraction. Why it works: If you look at each individual element on Uber’s homepage, you’ll notice that it’s all designed to funnel website visitors toward one action or another. Sometimes, your approach to homepage design needs to reflect the type of website you’re building. See, your homepage, your content, and your marketing in general, shouldn’t aim to engage everyone. Your website visitors might never scroll beyond the fold. Your homepage is without a doubt the #1 most important element on your website. Now that you know the four goals to motivate your design principles, ask yourself three guiding questions: What do you absolutely need on your homepage? To decrease bounce rate, give your visitors a clear path into your site from the homepage. Consider using a unique font if you don’t think it’s captivating enough. Bookouture is a digital publisher, primarily of romance and suspense novels, and its homepage targets authors who might want to publish their books here. After you collect this information, create two versions of your website. We’re dealing with a hero image again, this time of a worldly traveler who’s using his phone — ostensibly to access the Rosetta Stone app. What happens when you try to sell a house with an overgrown garden, cracks in the driveway, and a broken front door? The marketing copy is very simple here. The Copyblogger website uses the hero image approach to homepage design — and it works beautifully. You can also go for a vertical one (on the left or right side of your page) - a cool option, but a bit less instinctive.
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